Project Includes:
Logo Redesign + Branding
Packaging
Print Ads
 

The Candied Yam is a soul food joint serving west Michigan customers looking for a home cooked meal at a reasonable price. As a small business, The Candied Yam spends most of their time and energy focusing on creating quality dishes for their customer and connecting through community outreach, so their visual brand hasn’t been given much attention. I wanted highlight the brand’s warm personality and make references to a homey environment, which the team has been able to do within the restaurant. Experiences with the Candied Yam’s brand should reinforce the love and care put into the food and customer service as well as the nostalgia many feel for soul food.