Project Includes:
Logo + Branding
Situational Airport Billboard
4-part Backlit

In order to combat the sterile feel of other platforms and create more genuine moments on-screen video conferencing software, Yakling, sought to create a more cozy, welcoming space. To make it feel as comfortable as an in-person encounter, the campaign considers the behind-the-scene moments we miss from in-person interactions while on-screen and brings some of those elements (like hand-sketched doodles) into a digital space In addition to more standard out-of-home and print advertisements, this campaign targets those more likely to find interest in a global audience (personally or professionally) by placing advertising throughout the journey of flying commercially in the form of terminal murals and in-context billboards.