Project includes:
Storefront
OOH Ads
Packaging
Social Post
 

To reach a younger audience that’s redefined the meaning of luxury, this rebrand considers what Illy’s next generation of customers want (and can afford). This rebrand prioritizes quality over quantity like its own demographic, who can appreciate humbly sophisticated design and pushes its audience to find appreciation in the little things, like a sip of fine Italian Espresso or a nice cruise around town.